Release Details

Holley Performance Brands and IndyCar partner to deliver Simpson safety equipment and trackside training programs

BOWLING GREEN, Ky.--(BUSINESS WIRE)--Apr. 3, 2025-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced a strategic collaboration with IndyCar for the 2025 race season. The company will outfit all 30 members of the AMR INDYCAR Safety Team—including physicians, paramedics, firefighters, EMTs and nurses—with top-rated Simpson fire suits to ensure the highest standards of protection.

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Pictured: Simpson safety gear in action, trusted by the AMR INDYCAR Safety Team, sets the standard for protection on the track. Through Holley Performance Brands’ collaboration with IndyCar, all 30 safety team members are outfitted with top-rated Simpson fire suits for the 2025 race season.

As part of this initiative, there will also be safety training through advanced technology and hands-on programs to advance trackside training and safety protocols across all levels of motorsports.

“At Holley Performance Brands, safety isn’t just a priority—it’s fundamental,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “Through Simpson’s leadership in providing innovative safety solutions, this collaboration with IndyCar represents the ultimate proving ground for our products. It’s a perfect alignment with our mission to deliver performance, safety, fun, and excitement to automotive enthusiasts, and we’re proud to advance that commitment at the highest levels of motorsport.”

Bringing Iconic Safety Brands Front and Center Trackside

This program is an addition to Holley’s broader safety initiatives through its partnership with IndyCar. Holley Performance Brands is also working with IndyCar to develop similar training programs for grassroots markets to enhance safety team education and training nationwide.

Key highlights of this collaboration include:

• Data-Driven Safety Improvements: Helmets equipped with accelerometers measure head movement during driver extraction, allowing safety teams to refine their techniques and minimize injury risk during emergency removal.

• Crash Tub Training Program: A state-of-the-art driver extraction training system using real IndyCar carbon fiber crash tubs to simulate emergency scenarios.

• Advanced Safety Equipment: Outfitting safety teams with Stilo Composite ST5 helmets with Eject systems, Simpson 6-Point Safety Harnesses, and HANS Devices tailored to IndyCar standards.

"AMR Safety represents the gold standard in motorsport safety, and we’re honored to support them with our industry-leading safety gear from iconic brands that racers and safety teams know and trust," said Brian Appelgate, Senior Vice President of Safety & Racing at Holley Performance Brands. "By combining data-driven innovation with hands-on trackside presence, we’re working to ensure every safety team is equipped and trained to protect drivers in critical moments."

For more Holley company news, click here.

For more information about the 2025 NTT IndyCar Series now underway, click here.

Forward-Looking Statements

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market; (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2025, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

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Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

Source: Holley Performance Brands